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Syyn Labs

Led by creatives Hector Alvarez and Mike Russek, the folks at Syyn Labs have created a machine that is a vision of beauty and grace. The machine, created to celebrate Wonka’s latest Golden Ticket Promotion, is available for viewing live for a limited time in the Wonka window in the Toys R Us at 44th and Broadway in New York (Times Square!). Here’s a behind the scenes look at the creation of the machine, and how Mike’s inspiration – moving from physical to digital then back again – was an essential spark.

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