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Syyn Labs

CNN REPORTS:
Editor’s Note: Doug Campbell is the founder of Syyn Labs, a radical, creative collective based in downtown Los Angeles. Be sure to check out CNN The Next List’s profile on Syyn Labs this Sunday at 2pm

By Doug Campbell, Special to CNN

Would they be cool with us launching a rubber chicken into Space?”

A group of excitable characters are volleying ideas around in a gritty but colorfully decorated warehouse. A disco-starfish stands sentry next to a bear wearing a fez. A giant banana and a stuffed monkey hang from the ceiling. A conversation is underway.

“We can do it with fluid dynamics, by tinting layers of oils as they react to the data.”

“Thermal imaging should give us an accurate read of the audiences facial temperatures…”

“Either way, we should use robots… and the paint cannon.”

The brainstorming session resembles a dream in which Salvador Dali is teaching a class at the MIT Media Lab and everyone has ADHD. But this is real. And this is work. And this happens almost every day here at Syyn Labs.

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