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Syyn Labs Goes Bungee Jumping With the New Chevy Sonic

Goodby, Silverstein & Partners Taps Motion Theory Directors Syyn Labs to Fuse Engineering Ingenuity and Creative Production to Create a Memorable Launch for the New Chevy Sonic

Los Angeles, CA (10.19.2011)—“Some people play with blocks; we play with shipping containers,” deadpanned Syyn Labs President Adam Sadowsky, director of the latest launch stunt produced via Motion Theory for the new Chevy Sonic. To introduce the all-new 2012 Sonic with a bang, Chevrolet agency Goodby Silverstein & Partners commissioned the mischievous rocket scientists at Syyn Labs to devise an unforgettable stunt that would incorporate online and social media fan participation.   The stunt can be viewed live at www.letsdothis.com.

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