Syyn Labs made headlines with its viral-success music vid for OK Go and a promo for Google’s new science fair initiative. But what happens when the crazy, ephemeral group of scientists and dreamers hits CNN? This:
We think we understand the anarchic, playful, imagination-led creative team that is Syyn, but CNN had the challenge of explaining this quirky crew to Middle America TV Viewer…so when Synn was featured live on The Big i CNN highlighted the group’s slogan “a glorified drinking club with an art problem.” Then before launching into an interview with the “extraordinary people” in the “innovation factory” came the frank question: “What is this? This is the kind of thing that ends up on TV because one of my producers who’s entirely geeked out. I don’t understand anything I just said.”
Further CNN articles described the company as this:
What is Syyn Labs? They’re a radical, creative collective based in downtown Los Angeles comprised of physicists, engineers, circus performers, a tall ship captain and a molecular chef. Together, they create impressive art, commercials and even a curriculum for schools. Most likely, you’ve seen something on T.V. that Syyn Labs has created.
A fitting intro to the 60-person strong art collective.