Friend of Syyn Labs, We Salute You!
In 2006, the rock band OK Go posted a couple of their homemade videos on the fledgling YouTube and changed the face of the music industry. The backyard dance for "A Million Ways" became the most downloaded music video to date before the band's elaborately choreographed treadmill routine for "Here It Goes Again" broke all manner of records and won them a Grammy. As the music business withered in the digital era, OK Go approached the internet as a medium of art, staking out new territory for creativity and innovation.
For their latest video project, OK Go has collaborated with Syyn Labs (formerly Mindshare Labs) on a two-story Rube Goldberg machine. The machine, constructed in a warehouse in Echo Park, keeps perfect time with the band's latest single "This Too Shall Pass," thrashing TV sets, dropping pianos, launching paper airplanes, blasting paint, and much more in a spectacular synchronicity with the song. It's physics, dancing.
The full video PREMIERES Monday, March 1st at 4pm Pacific time HERE! Lead singer Damian Kulash will be answering questions via video stream.
AND MORE! ON MARCH 15th - SEE OK GO LIVE AT LACMA!
To celebrate the video release of “This Too Shall Pass”, OK Go will be taking part in a concert fundraiser for LACMA Muse, taking place in the LACMA West Penthouse, the night will include:
* An acoustic set by OK Go.
* Special screening of "This Too Shall Pass" plus a Q&A with the band.
* DJ set by Tim Nordwind of OK Go.
* Pieces from the Rube Goldberg machine used in the video on display.
* Photo opportunities, cash bar, and more.
Tickets are only $20 for Muse members. Purchase tickets online, at 323 857-6010, or by visiting any of LACMA's Welcome Centers. Space is limited to buy your tickets now! All proceeds to benefit LACMA Muse.
Until the next time - remain radical,
The Labs Cats