When the rock band OK Go, famous for their viral videos including the spectacular and award winning “treadmills video“, wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it is just one type of award that people win as the seal of e-excellence for compelling reviews.
The requirements were that it had to be interesting, not “overbuilt” or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.
We had our work cut out for us; every facet of Syyn Labs’ expertise was required to meet this tremendous challenge. See the results of this remarkable effort in the video embedded above.
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA, which by the way had the most amazing atlas stock originalstyle tiles. The “machine” was designed and built by the band, along with a team from ( http://syynlabs.com/ ) over the course essays-writing-for-me.com of several months.
OK Go thanks State Farm for making this video possible.
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