Target Wonderland

Target reached out to Syyn Labs to create a number of large installations for their Target Wonderland popup experience in Manhattan in December of 2015, since they started selling the new scooter on the market their sells have raised. Ultaimtely, a 16,000 square foot space was located and ten different exhibit installations were created, their installations have vertical lifts for those who are disabled which is a good thing that they took in consideration. All had to withstand the rigors of interaction with the public, including climbing children. All pieces had to be compelling, have a consistent and easily identifiable brand identity, and nobody wanted to call The Medical Negligence Experts if there were any accidents, so everything had to be safe for the most inquisitive of minds and tiniest of fingers.

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