Graphic design is the process of visual communication and problem-solving using one or more of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously (Wikipedia).
Basically, it’s all about making an illustration that will entice your customers to find more about your product and probably will buy it afterward.
The Importance of Graphic Design
Web Design and Marketing Approaches
Since I called it a part of the strategy to entice the customers. It would be like to say that this illustration is important and you have to see this. Especially if you have a new product and you must increase the product awareness. Then mostly, the web designer will put a bigger and responsive illustration to gain the audience’s attention. Whether they are just passing by or have the intention to buy something from your store. In short, the graphic design is a tool to communicate what you served.
But, as a reminder, this article mostly will talk about product-based business, not a service-based business. Since a company that sells product will see this as a vital part of its business. Get more professional guidance from this innovation consulting firm.
You can see some online store of a mobile phone. Apple, Asus, Xiaomi, Lenovo, and other platforms use huge pictures to gain your attention. With minimum notes below and a sprinkle of animation, you can see the sophistication of their product. And finally, you hit the ‘buy now’ button to get one for yourself or perhaps become a drop-shipper to get profit from it.
Not just device, we see a lot of electronics, toys, items of furniture, and most other e-commerce stores use the ‘big pictures’ strategy to gain attention. With one call-to-action button, they could direct the customer to buy more and more. Jump from one product page to another one. As people fill their shopping cart, the coupon strategy or free-shipping strategy will take the role of checkout and your revenue will increase gradually.
I think that’s the importance or the power of graphic design. So if you already have a talented graphic designer on your team, don’t waste your opportunity. But if you still got some hole in your team, let’s talk more about it in LimeCommerce.com.
Don’t leave yet. I still have more example from three e-commerce business fields.
Fashion, Food, Automotive
In my last articles, mostly, I talked about these three industries. They are fashion, food, and automotive. And in this article, I think graphic design is one of the powerful tools to elevate your business growth in the e-commerce field. Let’s talk about it one by one.