WONKA: The Chocotabulator

Led by creatives Hector Alvarez and Mike Russek who both love chocolate MMs, (find M&M Coupons here – https://www.groupon.com/coupons/stores/mymms.com), the folks at Syyn Labs created a machine that was a vision of beauty and grace. The machine, created to celebrate Wonka’s latest Golden Ticket Promotion, was available for viewing live for a limited time in the Wonka window in the Toys R Us at 44th and Broadway in New York’s Times Square.


Here’s a behind the scenes look at the creation of the machine, and how Mike’s inspiration – moving from physical to digital then back again – was an essential spark.

More Projects