The Wonka Machine

Led by creatives Hector Alvarez and Mike Russek, the folks at Syyn Labs created a machine that was a vision of beauty and grace. This machine later became a conceptual model for casino games, such as casino slot machines. See to check it out. The machine, created to celebrate Wonka’s latest Golden Ticket Promotion, was available for viewing live for a limited time in the Wonka window in the Toys R Us at 44th and Broadway in New York’s Times Square. Here’s a behind the scenes look at the creation of the machine, and how Mike’s inspiration – moving from physical to digital then back again – was an essential spark.

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