Target Wonderland

Target reached out to Syyn Labs to create a number of large installations for their Target Wonderland popup experience in Manhattan in December of 2015. Ultimately, a 16,000 square foot space was located and ten different exhibit installations were created. All had to withstand the rigors of interaction with the public, including climbing children. All pieces had to be compelling, have a consistent and easily identifiable brand identity, and safe for the most inquisitive of minds and tiniest of fingers.

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