Adam Sadowsky


Adam is an entrepreneur with experience in a broad range of industry sectors.  He’s been involved in with companies in software, product design, video games, genetics research, and online sales.  The common thread through all of these is that his role has always been helping creative people achieve extraordinary results.  A software engineer by education, he appreciates great design – especially functional design. He’s pondered having a bluetooth headset implanted in his skull.


Brent Houston

Brent is a 2D & 3D designer/artist with 18 years of video game and digital art industry experience with multiple #1 games to his design credits. He brings a unique blend of award-winning art, design and UI experience to any project and benefits from having extensive experience with both departments, in addition to familiarity with creative and technical writing, sound design, music and motion capture. Additional experience includes a background and ratings in military and civil aviation, scuba diving, high performance driving, and numerous outdoor activities.

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David Boyle

David is formally trained in Aerospace Engineering, specifically Computational Fluid Dynamics and Vehicle Performance. He has worked on aircraft such as F-18, F-15, and several UAV’s, to name a few. He holds a B.S in Aerospace Engineering from Cal Poly Pomona, where he also competed on the Track & Field team as a Decathlete. He’s terrifyingly accurate with a Javelin. He was “discovered” on a Discovery Channel competition show involving Rube Goldberg machines, and has continued playing with them since. When he’s not being an engineer, he’s a competitive cyclist and triathlete, finishing Ironman 70.3 Oceanside in 2012, and is currently training for a full distance Ironman in 2013.

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Elizabeth McMahill

Forever fascinated by the world around her, Elizabeth enjoys mixing disciplines.  She uses her experience with film, audiences, and illustration to craft ideas through images.  She has made custom apparel, brought tissue boxes to life, tutored Calculus, assisted in RFID research, and co-directed a short western about pies which has been shown in film festivals around the world.  She holds a BFA in Computer Animation from Ringling College of Art and Design, where she was named Trustee Scholar.

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James Flynn

James is an avionics and flight test engineer for a space tourism company and is also an electrical engineer consultant.  He is an avid pilot, mountaineer, musician, diver, sailor, scientist, and renaissance man.  His expertise is in electrical systems and software and he is passionate about inventing, building, and tinkering.

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Oscar Murillo Jr.

Oscar is formally trained in Aerospace Engineering, specifically guidance of hypersonic vehicles.  He has worked on such programs as X-38 CRV, X-43A Hyper-X, and HTV2, to name a few. He holds a S.B in Aerospace Engineering from MIT, and both a M. Eng and PhD from Iowa State University in Aerospace Engineering.  He stumbled into chain reaction machines simply by responding to an email.  He’s still not sure why they called him back.

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Will Reeve

The Four Most Important Findings for Corporate Event Planners from the 2020 Global Meetings and Events Forecast

Event professionals of all types—from corporations, associations, vendors, and agencies—and from around the world are “very optimistic” about the outlook for the events industry in the coming year.

That’s one of the key findings from the just-released 2020 Global Meetings and Events Forecast from American Express.

NOTE: This report was released before the novel coronavirus and the COVID-19 illness it causes shut down the live events industry. However, its conclusions should still hold once the outbreak subsides and in-person events resume, get the most professional assistance from these corporate event production companies.

This detailed an comprehensive report runs to 100 pages. It cover a wide range of topics from travel, budgets, and venues to trends and technology, for internal and external meetings. Results are reported globally as well as with breakouts for North America, Europe, Asia Pacific, and Central and South America.

While it would be impossible to summarize the richness of the study’s findings in a brief article, here are four of the most important takeaways from the survey.

The Industry Outlook is Positive

As noted above, the survey found that event pros are strongly optimistic about the industry in 2020. Though there are (always) challenges, planners and others believe events have “cemented their place” as drivers of communications, growth, and engagement with customers, prospects, employees, and influencers.

In the words of the report’s authors, ” With so much possible upheaval looming in the near future—Brexit later in 2019, the US federal election in 2020, ongoing global trade wars, to name just a few—it would be understandable if industry professionals were nervous. But they are notably more optimistic than they have been in recent years.”

Respondents from all regions predict growth, with confidence that the events industry is “mature enough to weather any temporary storms” and offers “an abundance of opportunities.”

Planners Will Focus on Attendee Experience

Given that the most important measure of event success is attendee satisfaction, it’s no surprise that, per this report, “The attendee experience continues to grow in focus with meeting owners and planners.”

While getting the logistics right is essential, “theming and content are beginning to take on more of the planner’s mindshare, which is great news for attendees,” according to the study.

As the industry expands, there’s more competition for attendees. Prospective guests will choose which events to attend in the coming year based on the quality of the networking (who else is likely to be there), the content and learning, and the overall experience. That has event planners increasing their focus on:

  • Personalization—giving attendees not just a choice of sessions and tracks but the ability to customize an itinerary aligned with their individual objectives and interests.
  • Unique venues—destinations and structures that are distinctly different from the standard big city hotel or convention center.
  • Interactive technologies—games, visuals, and activities that expand on and enhance the live event experience.

And of course, the biggest buzzword in the industry: “engagement.” During events, planners are incorporating more local food and culture, offering unusual offsite activities, and redesigning sessions to be more participatory and less passive.

Post-event, organizers are keeping attendees engaged with their content through mobile apps, chat channels, and content—videos, podcasts, blog posts—that extends the value of the event.

Event Technology Continues to Expand

Though the event technology landscape now encompasses hundreds of solutions, the report speaks broadly of two categories of technology: logistics and experiential. There’s some overlap, of course; for example, an online registration form is clearly in the “logistics” bucket, though it is also the first element in the event experience.

Per the study, event pros are “excited to make use of new technologies, from back-end systems that make bookings easier to client-facing software that enhances the onsite experience.”

It also notes that a majority of planners spend more time “focused on the experiential aspects of their events than the logistical aspects. And this trend should continue, as the technology is enhanced and delivered to planners as a fully integrated end-to-end solution.”

Given the incredible breadth of event technologies, from event management platforms to mobile apps to collaboration, networking, social, display, wearables, and more—it’s not clear what a “fully integrated end-to-end solution” would be, exactly.

Fortunately, event organizers have a choice of core management platforms at multiple levels and a wide array of best-of-breed point solutions that can be connected to automate common tasks while optimizing the attendee experience.

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Craig Simmons

Craig N Simmons is a Southern California native who has worked in the motion picture/entertainment industry for more than 25 years, assiduously avoiding the blinding spotlight of celebrity and the soul crushing influence of financial independence. The prolific writer of more than 15 feature screenplays and composer of hundreds of songs, Simmons has contributed broadcast material to NPR, the Jonathan Brandemeyer show as well as Howard Stern. In 1998, Simmons directed his self-penned feature film DEAD AIR to the rave reviews of almost no one.  Following his success as a director, he has continued to support his muse with film location management jobs, the creation of bizarre and amazing props, special effects and set pieces and by writing ad copy for Botswanan toiletries*.

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Jake Schaefer

Jake is an aerospace engineer with a primary focus in the area of guidance, navigation, and control of aircraft, both manned and unmanned.

While educated as an engineer, he also likes to think of himself as a scientist at heart. Outside of work some of his hobbies include flying airplanes, amateur astronomy, and meteorite hunting.

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